SANDWICH BREAK

midWEEK fuel for DTC Leaders

Smart strategies, fresh trends, and bold ideas for modern eCommerce brands — served every Wednesday

Quick to read. Easy to digest. Surprisingly filling.

Published by Flowium · Written by Simon

Articles

🥪 Who’s Really Paying for Trump’s Tariffs?

Feb 18, 2026

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4 min read

🥪 Who’s Really Paying for Trump’s Tariffs?

Plus, how stripping back excess could be your competitive advantage

Simon

🥪 This Shop App Update Will Make You Rethink Your Store

Feb 11, 2026

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4 min read

🥪 This Shop App Update Will Make You Rethink Your Store

Plus, how MrBeast is making indulgence meaningful

Simon

Feb 4, 2026

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4 min read

🥪 What Moltbook Actually Means for Us

Pepsico’s price slices & how January trashed the industry

Simon

Jan 28, 2026

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4 min read

🥪Anthropic CEO’s Warning About AI

Plus, how consumer preferences are shifting in 2026

Simon

🥪Why You Need to Step Out of the Metaverse in 2026

Jan 21, 2026

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4 min read

🥪Why You Need to Step Out of the Metaverse in 2026

How Nescafé Turned Coffee into a Real-World Adventure

Simon

How Humor Became a Competitive Advantage

Jan 14, 2026

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4 min read

How Humor Became a Competitive Advantage

How Allbirds uses brand voice to stand out in a crowded market

Simon