Hey Innovators,
It’s Simon from Sandwich Break, 🫡 reporting for lunch.
It’s Wednesday, January 14th.
On the menu today: a brand that proves you don’t have to shout to stand out, an AI tool that adds personality and pull to your writing, and a major Google update.
🛎️ TODAY’S SPECIAL
Allbirds could’ve been lost in the shuffle of sustainable brands.
Instead, they leaned into subtle humor, real-life relatability, and a brand voice that’s unmistakably human. When you pair clear, clever writing with consistency across channels, you carve out space in a crowded market without yelling, over-promising, or abandoning your values.
🧀 LAYERED LESSONS
Here’s how to bottle a bit of Allbirds’ secret sauce:
Playfulness is power: A clever header or well-placed pun can cut through the noise and make your brand memorable.
Consistency is king: Your voice should feel completely and authentically yours, across social, email, and even product copy.
Be human: Steer clear of corporate mumbo jumbo. Talk like a person and speak directly to customers by using “you.”
Step into their shoes: Show the audience you understand where they’re coming from with empathy-driven writing.
Make your voice the differentiator: Pretty packaging sparks interest, relatable copy sparks connection.
🧃 SIP OF AI Innovation
Want to inject more personality into your brand’s copy without starting from scratch? Copy.ai removes the bottlenecks to help develop brand voice and create approachable copy with character baked right in.
🍿 SNACKABLE SIDE
Retail just got an upgrade.
At NRF 2026 this week, Google announced new AI and agentic tools that let retailers sell directly in Search, chat with customers through branded Business Agents, and deliver hard-hitting discounts, making it easier than ever to connect with shoppers and close a sale.
🍨PERFECT PAIRING
Stop serving ad reruns in 2026. Meta recommends mixing text, images & video across audiences to fight creative fatigue and keep campaigns performing.
🍪 LAST BITE
Before you log out of lunch and back into big business, here’s a prompt to give your product copy some extra zing.
AI Prompt of the week:
“Rewrite the following product copy in a clever, down-to-earth voice under 50 words. Toss in a short idiom or pun to make it human, real, and subtly humorous.”
[Paste your product copy here]
Until next time,
Simon
from Sandwich Break
